Hollywood Gets ‘Instructions’ From Latino Audiences

How Lionsgate and Pantelion cooked up what will become the biggest-grossing Spanish-language film in the U.S. It seems Lionsgate and Pantelion have finally found the instructions for how to target widespread Hispanic auds. Pantelion’s “Instructions Not Included” is the rare film that started with a medium-sized opening and continues to add theaters and increase B.O. in its fourth week.

 

 

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